THR crowns Taylor Swift and Travis Kelce as “Prom Queen and Prom King of 2023” “The most talked-about entertainer of the year and the Super Bowl-winning podcaster combined their forces — and audiences — to forge the kind of four-quadrant cultural phenomenon the industry hasn’t seen in ages.”

Move over, Mr. and Mrs. Smith — there’s a new power duo in town!

Because 2023 wasn’t wild enough, music and sports fans were stunned to learn that Kansas City Chiefs tight end Travis Kelce may have found his “Juliet” in pop superstar Taylor Swift.

Since news of their budding romance broke the internet in September, the two (maybe) lovebirds have inspired all sorts of online conversations — with some applauding the singer for turning Kelce into “America’s sweetheart” while others, including Kelce himself, insist the media attention has become too much. Meanwhile, there are some who don’t think their coupling is real at all.

Outside of making headlines, the pair is also inspiring couples around the world to dress like them for Halloween so they can trick-or-treat on trend. If that isn’t #CoupleGoals, we don’t know what is.

That being said, we couldn’t help but talk to retail experts and TikTokers who, like many others, have become obsessed with channeling their inner “Traylor” (one of many nicknames fans have called them). Here’s what they had to say.

Fast forward to September, and sources at Entertainment Tonight revealed that the couple was “hanging out,” which was followed up by a second source at the Messenger who shared that the singer “saw him when she was in NYC a few weeks ago.”

Meanwhile, Kelce and his brother, Philadelphia Eagles star Jason Kelce, remained coy when asked several times about the romance in followup interviews. That left Swifties eager for answers, until a Sept. 21 clip from ThePat McAfee Show saw Kelce admitting that he “threw the ball in her court,” and “we’ll see what happens in the future.”

A few days later, Swift was spotted at Arrowhead Stadium with Kelce’s mom, Donna, and later backstage alongside the athlete. She was seen again on Oct. 1 with her celeb BFFs to watch Kelce’s team defeat the New York Jets. ET later revealed that she and Kelce are “excited” about where their romance is heading.

And believe us when we say, they’re not the only ones!